UI/UX SERVICES
UX Research-as-a-Service
- At the core of great UX is a clear understanding of who the user is & what they truly need & want from their experience
The Challenge
CUSTOMERS TODAY HAVE GREAT EXPECTATIONS
Yet, the biggest reason companies fail is because they do not have a clear and up-to-date understanding of their customers and users:
- User personas – which are the most important customer/user segments for the product or service?
- User needs – how and what do they need to be fully satisfied; what problems are they trying to solve?
- User journeys – what are the different reasons they engage with the product or service?
- User moments of truth – what are the users’ most important decision-making points along the way?
What we do
INFORM INNOVATION FOR GREAT USER EXPERIENCES
Rapinno Research-as-a-Service is focused on discovery with an emphasis on delivering actionable insights and results.
Our approach typically includes:
Behavioral research and insights
Primary/secondary research and analysis
A/B testing and analysis
UX Mapping: Ecosystem, Empathy, User Journey, Service Blueprinting
Deep-dive qualitative research paired with deep data AI-led quantitative Insights for customer and industry insights and findings
Our Offerings
END-TO-END UX Workshops SERVICES
Our end-to-end UX workshop services include:
- Foundational system information architecture based on user insights
- Sequence diagrams, user flows, empathy, customer journey, experience, and ecosystem maps
- Mission critical “Sprint 0” user-centric experience requirements and foundational solution wireframing
- Definition of market users and landscape
- Recruitment and interviewing of subject specialists, target users
- Targeted competitive analysis
- Heuristics evaluation of current product or prototypes
THE OUTCOMES WE DELIVER
Deep insights into user needs & wants
Rapinno’s UX Research-as-a-Service provides actionable insights that can be incorporated into UX design and execution. As a result, businesses can drive more efficient design and development cycles, increase user satisfaction and retention, and improve overall organizational performance.
Specific results include:
Clearer design direction
By reducing design errors and redundant development; and building on scalable foundations
More effective collaboration
Based on a shared understanding of design requirements
Increased innovation
As a result of a clearer understanding of user journeys
Accelerated cycle time
As a result of defined design direction
Our methodology
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how we do it
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how we do it
Our process
Rapinno Research-as-a-Service
Rapinno Research-as-a-Service leverages a variety of research methodologies to deliver actionable insights for UX teams.
These include:
Interviews
First-hand qualitative insights
Observation
Observing target personas in their natural environment
Quantitative/
Qualitative Surveys
For a broader base of insight
Contextual
Inquiry
First-hand interviews combined with field observation
Task
Analysis
Observing participants in action
UX
Workshops
Collaborative, action-oriented engagement with cross-functional teams
Card
Sorting
Understanding users’ view of natural groupings and associations
Tree
Testing
Used in combination with card sorting to evaluate site structure
Concept
Testing
Early validation of UX design ideas
Usability
Testing
Validating designs’ ease-of-use with representative users
A/B
Testing
Assessing user preferences with multiple versions
Analytics
Review
Analyzing available quantitative UX data to identify potential issues
Heuristic
Analysis
Comparing to pre-defined design principles
User Journey
Mapping
Understanding user paths through applications and sites
Personas
Defining the wants and needs of major user segments
why Rapinno
Rapinno combines a global team of highly trained UI/UX professionals with the latest methodologies to deliver breakthrough user experiences at scale. We offer:
Individual ownership of all deliverables with support from entire team
A culture and passion for continuous learning and collaboration
A full-service design studio capability across the globe
A well-informed point of view that leads conversations in what comes next in UX research, design and innovation
Collaboration across our business and our clients to identify new ways of thinking and working
focus on
peaple
prioritize
experience
inform
design
continuously
evolve
FAQ’s – UX Research Services
UX research services involve studying user behaviors, needs, and pain points to design intuitive and user-friendly digital experiences. These services include usability testing, user interviews, surveys, and data analysis to optimize product design.
UX research services help identify user expectations, streamline interactions, and enhance overall satisfaction. By focusing on real user insights, businesses can improve engagement, reduce bounce rates, and increase conversion rates.
UX research services utilize various methods, including qualitative techniques like user interviews and focus groups, as well as quantitative approaches like A/B testing and heatmaps. These methods help in understanding user behavior and improving interface design.
UX research focuses on understanding user behavior and gathering insights, while UX design applies those insights to create visually appealing and functional interfaces. UX research is the foundation that ensures design decisions are data-driven.
Through our partnership with Rapinno, we have been able to achieve many goals. One is to get our platform built with speed by helping our engineering teams and then we have also achieved our infrastructure goals of ISO certifications. Rapinno team is helping us deploy the platform even faster from two or three times per week to five or six times a week.
Their (Rapinno) attention to detail and continued focus on CD Valet has kind of proved that we made the right decision and we have expanded from one team to multiple teams. We are surveying about 31,000 CD rates on a weekly basis and Rapinno plays a very important part in that process.
“I would use three words to describe Rapinno– responsive,
flexible and engaged.”
“Rapinno has demonstrated experience across the mobile application lifecycle…and deep
expertise in the technologies that support our mobile product development.”
